Samsung developed a special colour technology for our UHD TV called PurColour, which expresses a wider range of colours and shades that are as close to real life as it gets, bringing you closer to what nature intended. With all the 8 million pixels that come with a UHD display—four times more than a Full HD display—you need more colour adjustment points to create detailed images. Conventional UHD TVs have about 27 colour adjustment points, but PurColour dramatically increases that by more than 7 times, resulting in colours and shades that are much richer and more refined.
Experience vivid detail with 4X the resolution of Full HD TV. Everything you watch will look better thanks to true-to-life colour and brightness.